Serge Kostylev

User Experience

Today, we are in the middle of a far more dramatic transition into yet another new era of mobile computing … forever changing the technology paradigm as we know it. …
This new mobile, connected, app-centric universe both consumes and generates data. Every day, 2.5 Exabytes of data are created, and this number doubles each month. 90 percent of the world’s data was created in the last two years. …
Yet, while the future potential is massive, it is important to note that Big Data is still in its infancy. … we are witnessing a transformative time in electronics – the era of smart devices that connect, communicate and inform.
Smart Connectivity is built upon two main principles-Technology-Centric Convergence and Smart Everything.
User Experience (UX) is an area of design focused on the holistic interaction a user has with a product or a service. This includes the user interface (UI), but goes way beyond that, also covering the user’s expectations and even emotions, as well as other intangible factors.
Over the last few decades, UX design has evolved dramatically and is increasingly being made the center of the design process.
But what are the qualities of a good UX? Intuitively, “ease of use” is often brought up as an initial criterion. However, when digging deeper, it seems that this criterion is not precise enough to provide successful UX design guidance. And by ‘digging deeper,’ I do not mean technically, but psychologically.

I.P. Park (Harman International) CIOreview, article!